January Monthly Meeting: Data-Driven Growth: Turning Insights into Sales

Name: January Monthly Meeting: Data-Driven Growth: Turning Insights into Sales
Start: 2025-01-09T11:00:00-05:00
End: 2025-01-09T13:00:00-05:00
Location: Amelita Mirolo Barn

January 9, 2025 @ 11:00 am - 1:00 pm

Thu, January 09, 2025 | 11:00 AM – 1:00 PM | Amelita Mirolo Barn

Are you ready to take your business to the next level? Join NAWBO Columbus and Andrea Larsen, COO and Partner at UFO Performance, to demystify the connection between marketing data and real sales growth. Andrea, a seasoned marketing leader with experience driving results for Fortune 25 companies, will walk you through proven strategies to optimize your campaigns, track customer journeys, and set goals that deliver measurable ROI.

In this interactive session, you’ll gain hands-on tools and frameworks to prioritize initiatives for quick wins, develop impactful testing plans, and transform insights into results that resonate with your stakeholders. Whether you’re looking to scale your business, improve your conversion rates, or simply make smarter marketing decisions, this is your key to unlocking sustainable growth.

KEY TAKEAWAYS

Learn how to set measurable goals that align with your business objectives and fuel growth.
Build a testing plan that turns marketing insights into actionable, sales-driven strategies.
Discover methods to track and optimize customer journeys for improved conversion rates.
Gain practical frameworks to communicate data-driven results with confidence and clarity.

MEET OUR SPEAKER: ANDREA LARSEN, COO & PARTNER, UFO PERFORMANCE

Andrea Larsen is the COO and partner at UFO Performance, bringing over 20 years of experience in marketing, advertising, and technology. Originally from Austin, Texas, she has streamlined complex processes for global Fortune 25 clients like Bayer and P&G, overseeing 300+ projects annually.

At UFO, Andrea focuses on sales and relationship building, leading strategic digital initiatives that drive business growth through innovation and collaboration. UFO Performance works with SMBs, collaborates with agencies, and partners with enterprise marketing teams to deliver impactful results in both paid and organic media strategies. Andrea is passionate about supporting careers, particularly for women, and is dedicated to fostering a positive team culture.