Coaching & Subject Matter Experts Wanted- WBEC ORV
November 30, 2023
NAWBO’s 2024 Woman Business Owner of the Year- Nominations Wanted
December 11, 2023
Thursday, Jan. 11, 2024 | 11:00am -1:00pm | Amelita Mirolo Barn
Join NAWBO Columbus for our January Monthly Meeting, where fellow NAWBO marketing professionals dive into their area of expertise in the PESO Model – Paid, Earned, Shared, and Owned media types and why a mix of each is vital to establishing authority as a subject matter expert or THE top brand.
There are many strategies when it comes to marketing. How do you choose? The best fit for your company depends upon your brand, offer, and how your prospective clients like to receive information. Well, that was a generic answer.
But this won’t be a typical panel discussion. We’re getting competitive and going into survival mode, where you get to be part of the tribal council to vote for the Sole Survivor. Share your digital marketing questions when you register!
Register HERE
Registration closes Friday, January 5th at 12pm.
Meet the Players:
CARISSA RICHARDSON, KINDRED STRATEGY
Leveraging 20 years of experience in paid advertising, Carissa, the founder and CEO of Kindred Strategy is dedicated to helping every business, no matter the size, grow its awareness and revenue using paid advertising. She specializes in crafting effective and efficient paid advertising strategies that deliver results for businesses.
Drawing on her extensive background in the agency world, working with both traditional and digital media, Carissa excels in developing omnichannel strategies that reach the target audience at the time and place where the message will be most impactful, regardless of medium. No matter the company’s size or budget, she possesses the expertise to help clients achieve their advertising goals and create connections with their target audience. Visit her website www.kindred-strategy.com to learn more or set up an introduction call.
ERIKA PRYOR, EPIC CREATIVE + DESIGN
10+ years experience in B2B marketing, branding, training, coaching, economic development, and workforce development.
EPiC Learning Today creates “a-ha moments” for learners by delivering innovative learning solutions.
Competency areas: Marketing and Communications; Career Advancement & Professional Development; Community Outreach & Engagement
STACY MCPHILLIPS, PENCIL POINT MARKETING
Hey, I’m Stacy. I help women business owners reach their business goals with marketing. I’m a one-stop-shop for marketing strategy, planning, execution, and measurement across tactics. I develop customized marketing plans to keep businesses organized, consistent, and compelling so they reach target customers, keep them engaged, and convert them to sales.
ELSPETH PAIGE-SACK, HUNTER MARKETING
For Elle, storytelling is about leaving the world a little better than she found it. Hunter Marketing is Elle’s professional and personal dream come true. In 2019, Elle founded Hunter, a mission-oriented marketing agency built on battling the boring. She made a simple yet profound promise: EXTRAORDINARY WORK DELIVERED WITH JOY.
MODERATED BY: BETH MENDUNI, VIDEO STORY STUDIO
Beth Menduni is the Founder of Video Story Studio where they make videos that work harder. Her company focuses on making human connections by developing messaging and producing value focused video content.
Escaping a toxic work environment in 2016, Beth swore she could do it better, so she did. Not only did she improve upon the video production experience, but also created a positive work culture that uplifts and supports underrepresented talent in the video industry.
Meeting Agenda:
11-11:30am- Networking & Exhibitors
11:30-12:00pm- Welcome & Panel Discussion
12:30-1pm- Networking & Exhibitors
Click HERE for Event Sponsorship Opportunities. Support the mission of NAWBO Cbus and gain exposure for your business!
