My name Lisa Stroth. I’ve been an active member of NAWBO for about 2 years, and am a member of the Programming and Corporate Sponsor Committees. I am also the voice that answers the NAWBO Columbus line and directs your calls
Tell us about your business.
I am a voiceover artist, and Vocally Yours, LLC is the name of my business. I provide professional narration for marketing, training, and e-learning videos, phone messaging systems, audiobooks, and commercials. As a Certified Medical Narration Specialist, I have a specialty niche in healthcare/medical communication and marketing projects. What I often tell people is that my voice is a tool for my clients to use to engage their audiences. I am, if you will, an audio billboard for their product, project, or service.
What inspired you to get into your business?
I worked nearly 25 years in the healthcare/health science community, and about 9 years ago, felt God calling me onto a new path – a totally new and unexpected path! About 2 ½ years ago, I was officially “transplanted” into the voiceover community and into the world of solopreneurs. (One VO coach calls our specific subgroup VOPreneurs). This has been a tremendous faith journey for me; I have learned MUCH about who I am as a person, and, despite the challenges that almost always accompany starting and building one’s own business, I am enjoying the knowledge that I am pursuing what I was created to be and to do! I’m thankful that along the way, I’ve met many amazing people, including some incredible women in NAWBO, who have inspired, encouraged, and motivated me to continue on the path.
What are your three best practices or best tips that every NAWBO member needs to hear?
- When the challenges feel too difficult, when the path ahead seems too steep, when you think you want to give up, PERSEVERE. The steepest climb can be accomplished ONE.STEP.AT.A.TIME.
- Don’t dwell on mistakes. We all make them, and we will all make them again. Learn to look at them as learning experiences and opportunities to grow. No one can truly move forward if she’s continually looking behind her, wishing she had done things differently, so leave the past behind you and move forward.
- Surround yourself with people smarter than you are, and who have accomplished what you want to accomplish. In my case, it’s been not just other business owners and women business leaders, but also with men and women in the voiceover community who have been successful. These are people I admire, and the kind of business owners I aspire to be, and whose practices I attempt to follow as I grow my business. Their words of advice and the examples they have set have helped to lead my business decisions and have been helpful in helping me to grow my business. I hope to one day be able to be able to be that kind of inspiration to another new business owner.
What does your future look like?
This is an interesting question. I believe that God has shown me that my voiceover business is a foundation for other things, including a podcast, perhaps some educational workshops, and speaking engagements. I envision an arm of my business that focuses on using my voice as a tool to help non-profits with marketing and raising support for their missions. I have a personal interest in holistic/supplemental/alternative health care, and would like much of my healthcare marketing/communication/education projects to be focused in this area.
On a personal note, I have a vision of ministry that is still being developed, and I am happy to share more about that with anyone who is interested. My future story is very much like my present, in that it involves taking steps in faith using the light He gives me for each step, and believing in His plan for me.
What do you do in your free time?
I am active as a women’s group leader and part of a Life Group in my church. I enjoy singing (used to sing on a worship team at church), have found a renewed pleasure in reading, and enjoy cooking and baking (especially if it’s for other people!). I enjoy going to movies, going out to eat, and attending festivals, art shows, etc., with friends and family. I also plan to get more involved with a local organization that fights human trafficking.
What is your company website?
In the last five years, what new belief, behavior or habit has most improved your life?
Learning to truly believe (and ACT in ways that reflect that belief) that my past wounds, mistakes, experiences may INFLUENCE my life now, but they do NOT define me, nor do they CONTROL my life. I have freedom to pursue God’s purpose for my life!
What purchase of $100 or less has most positively impacted your life in the last six months (or recent memory)?
It seems silly, but a white board on which I’ve mapped out a visual management system, and the materials to create and frame a vision board have really helped me to focus on my “why” for my business, to determine action steps, to acknowledge progress, and to establish goals/action steps to continue growing (both in my business and personally).
What is the book (or books) you’ve given most as a gift, and why? Or what are books that have greatly influenced your life?
Other than the Word of God, I have been very much influenced by “Soul Healing” and “Soul Satisfaction” by Dr. Tammy Smith, by “Grace Over Grind” by Shae Bynes, “Brave, Not Perfect” by Reshma Saujani, and by “The Circle Maker” by Mark Batterson.